Jakob Lund Kristensen, co-Founder and CCO of Astralis Group
- We’re entering a commercial partnership with GLHF based solely upon our media activities, which is in line with our strategy around developing and growing our business as an esports media company, Lund Kristensen comments.
- GLHF is a new esports audience competition platform where fans can compete with other fans on behalf of their favorite team. Besides the strictly commercial aspect, it’s a partnership that will enable us to further strengthen our team brands through engaging new media solutions for a growing number of fans around the globe.
- It’s a significant first for us to enter a partnership of this size with no exposure on the jersey or otherwise and it’s our first major partnership solely based upon media and content deliveries. We will work with GLHF to grow the fanbase and to strengthen fan loyalty, which ultimately will also grow our own channels.